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Twitter Card Master Class #SMWLDN

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James Whatley
James Whatley

The slides from the Twitter Card Master Class presentation, as given at Social Media Week London, 2014.

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Twitter Card Master Class Social Media Week London 2014 #OgilvyCards @whatleydude
#OgilvyCards @Whatleydude
#OgilvyCards What are Twitter Cards? @Whatleydude
#OgilvyCards What are Twitter Cards? @Whatleydude
#OgilvyCards What are Twitter Cards? @Whatleydude
#OgilvyCards What are Twitter Cards? @Whatleydude
@Whatleydude What are the different types of Twitter Card available? #OgilvyCards
@Whatleydude Photo #OgilvyCards
@Whatleydude Photo Summary #OgilvyCards
@Whatleydude Photo Summary Summary Large #OgilvyCards
@Whatleydude Photo Summary Summary Large Gallery #OgilvyCards
@Whatleydude Photo Summary Summary Large Gallery Player #OgilvyCards
@Whatleydude Photo Summary Summary Large Gallery Player App #OgilvyCards
@Whatleydude Photo Summary Summary Large Gallery Player App Product #OgilvyCards
@Whatleydude Photo Summary Summary Large Gallery Player App Product #OgilvyCards
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
Images appear ‘in-stream’ at a ratio of 2:1 #OgilvyCards @Whatleydude
People get this wrong ALL THE TIME #OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
@Whatleydude REMEMBER: Images appear ‘in-stream’ at a ratio of 2:1 #OgilvyCards
@Whatleydude Need Inspiration? #OgilvyCards
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
@Whatleydude Photo Summary Summary Large Gallery Player App Product #OgilvyCards
@Whatleydude Photo Summary Summary Large Gallery Player App Product #OgilvyCards
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
https://dev.twitter.com/cards @Whatleydude #OgilvyCards
@Whatleydude 1. #OgilvyCards
@Whatleydude 1. 2. #OgilvyCards
@Whatleydude 1. 2. https://dev.twitter.com/cards #OgilvyCards
@Whatleydude Photo Summary Summary Large Gallery Player App Product #OgilvyCards
@Whatleydude Photo Summary Summary Large Gallery Player App Product #OgilvyCards
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
@Whatleydude Photo Summary Summary Large Gallery Player App Product #OgilvyCards
@Whatleydude Photo Summary Summary Large Gallery Player App Product #OgilvyCards
#OgilvyCards @Whatleydude
YouTube, Soundcloud, Slideshare, Vine… #OgilvyCards @Whatleydude
YouTube, Soundcloud, Slideshare, Vine… #OgilvyCards @Whatleydude
@Whatleydude Photo Summary Summary Large Gallery Player App Product #OgilvyCards
@Whatleydude Photo Summary Summary Large Gallery Player App Product #OgilvyCards
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
@Whatleydude Photo Summary Summary Large Gallery Player App Product #OgilvyCards
@Whatleydude Photo Summary Summary Large Gallery Player App Product #OgilvyCards
#OgilvyCards @Whatleydude
55 Twitter cards for Harveys Furniture! A Social Shopping Innovation Case Study #OgilvyCards @Whatleydude
BEFORE AFTER Twitter Product Card Features: • Product name • Product image • Price information • Integrated ratings from Bazaarvoice • Product description • UTM-tracked link to product #OgilvyCards @Whatleydude
This is not an exclusive feature for the @HarveysHQ Twitter profile. If any Twitter user shares a deep link to a Harveys Furniture product page, the product card swings into action. Altogether enabling a richer and more seamless product experience for Twitter users sharing Harveys’ products. #OgilvyCards @Whatleydude
70 60 50 40 30 20 10 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 Visitors Introduction of Twitter cards #OgilvyCards @Whatleydude
Implementation: Ogilvy formed the key point between Harveys digital team, Harveys web development team, the Twitter UK help team in London and the lead developers in San Francisco. Twitter tools: Details of website requirements / instructions can be found here: https://dev.twitter.com/cards Recommendation: Advise working with Twitter (or with someone who has previous experience on implementation) on any plans to ensure successful roll out. Note: Twitter Product Cards are free to implement and do not have any ad-spend or media commitment associated with them (unlike Lead-Gen cards, for example). #OgilvyCards @Whatleydude
@Whatleydude Photo Summary Summary Large Gallery Player App Product #OgilvyCards
@Whatleydude BONUS ROUND #OgilvyCards
@Whatleydude BONUS ROUND Lead Generation Website Bespoke #OgilvyCards
@Whatleydude BONUS ROUND Lead Generation Website Bespoke #OgilvyCards
#OgilvyCards @Whatleydude
@Whatleydude ads.twitter.com #OgilvyCards
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
@Whatleydude BONUS ROUND Lead Generation Website Bespoke #OgilvyCards
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
WE DON’T DO THAT ANYMORE #OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
WE DON’T DO THAT ANYMORE #OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
@Whatleydude Photo Summary Summary Large Gallery Player App Product Lead Generation Website #OgilvyCards
@Whatleydude RECAP 1. IMAGES: GET THEM RIGHT. #OgilvyCards
@Whatleydude RECAP 1. IMAGES: GET THEM RIGHT. 2. Website Lead-Gen Cards? NO CODING. #OgilvyCards
@Whatleydude RECAP 1. IMAGES: GET THEM RIGHT. 2. Website Lead-Gen Cards? NO CODING. 3. TINKER: break things and make things. #OgilvyCards
MAKE YOUR CONTENT CALENDARS BETTER @Whatleydude RECAP 1. IMAGES: GET THEM RIGHT. 2. Website Lead-Gen Cards? NO CODING. 3. TINKER: break things and make things. #OgilvyCards
THANK YOU – ANY QUESTIONS? @Whatleydude #OgilvyCards
#OgilvyCards @Whatleydude

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